ABOUT MITRE

The world’s oldest sports manufacturer. Mitre footballs have been in play since 1817, and the brand has been demonstrating its passion for the sport ever since. Mitre technology is now used in football, rugby and netball for both professionals and grass-roots players alike and remains at the heart of the game.

THE PROJECT

As the in-house senior graphic designer for Pentland Creative Agency, this body of graphic design work for Mitre spans print, packaging, digital, and marketing. Core graphic design to elevate the brand essential elements, applying a consistent brand tonality across all touchpoints, helping the brand to establish a new character moving forwards.