the Client

On the French scene in 1970, Daniel Raufast came across a poster advertising the musical Hair. Interested by all the barefooted youngsters wearing jeans, he developed a new shoe concept which he believed to be more compatible with the ‘blue-jean’ generation. The designer Jacques Chevallereau then created the first jean boot. Launched in 1970, Kickers new style of casual boot was designed specifically for wearing with jeans. Elton, Bowie, Daltrey, and all other 70’s greats came to the first-ever Kickers store on London King’s Road.

the Project

A full suite of custom XD digital templates to create record-breaking email campaigns. The project used their collection of simple photographic assets and showcased how they could go further and work harder to grow the brand’s customer base online.