The Client

Ask anyone what they think of Paul Smith, the man behind the great British fashion brand, and the consensus is that he’s an exceedingly nice guy. Talented, of course, and with business nous to match. But nice, kind, friendly… those are the oft-used adjectives. And given the industry’s reputation for cultivating aloof personalities, it’s a refreshingly cordial answer. Perhaps that’s why Smith has succeeded in building a thriving brand that is this year sailing through its 50th anniversary.

The Project

Another series of lookbooks for Paul Smith. Produced with the in-house photography team the projects includes creative fashion retouching and image editing for the industrial-styled SS16 Jeans men’s lookbook and a Californian sun beat collection. Full-Colour grading, creative image editing, and mixed material retouch for E-Comm and print.