About Hub Box

Hubbox is as fired up by their Cornish roots as the food they serve.

From the Hubbox team: "Life on the coast has schooled Hub Box in fresh-thinking and straight-talking. Which means giving a sh*t about the chips on our plates, and the farmer supplying our potatoes. Staying loyal to the producers who think as we do, supporting our team in high season and low, caring where we source our electricity, and reducing how much waste we send to landfills. It means being aware of our local communities, beaches, and green spaces – wherever we are."

The Project

A creative new look and campaign inspired by the DIY surf scene aesthetic of 1970’s California mixed with a forward-thinking friendly handmade charm. An evolution of the Hub Box brand, this project uses hand-cut collaged forms to add warmth and character to this down-to-earth brand. A bespoke illustration set gives them the assets to create everything from posters to menus, products to interior murals. Wonky shapes and odd forms are used to bring together local culture from Hepworth to Heron, the Tate to tasty food. With the addition of stop-frame animation and a collection of social content, the brand is able to expand its reach and capture new audiences.