About Hard Yards

Hard Yards is a game-changer for the sports accessories industry. With a focus on the neglected areas of competitive sports, they are finding gains in products no-one else has, and these margins are what makes a champion.

From the Hard Yards team: "Our mission is to create innovative sportswear that helps athletes at any level, in any sport, unlock their full potential. We specifically focus on the neglected and unseen areas of the game to give back margins for those willing to go the distance. Our team combines years of sports engineering, advanced material science, and new product innovation to bring a fresh approach to the sportswear industry."

The Project

This creative project started from ground zero, helping a team of entrepreneurs, engineers a and doctor visualise their dream brand. This project was a full brand identity build complete with e-commerce store, product photography, packaging, marketing collateral, and social content. The result of a 10-month collaboration with the Hard Yards team is a contemporary sports brand designed to give instant impact and appeal to all athletes that want to go further.

The entire brand identity has been built on a modern grid divisible by 3. The grid gives a solid foundation that can be seen across the entire brand from the construction of the logo to the pattern work and all marketing. This growing structure can adapt as the brand grows whilst giving the team an easy-to-follow guide to success.