ClientPassenger
ServicesDesign Leadership — Apparel Graphics — Retail — Art Direction
About PassengerPassenger’s mission is to help people escape through their own journey even it’s only for a short while. Everything they do is inspired by the desire to live a life of memorable adventures – big or small, short or long. It has never been about destinations for Passenger but rather the journeys that lead us there and the memories we make along the way.
Situated a few minutes from the coast and the forest, both of these elements are a constant source of inspiration. The Passenger ethos is very simple, they aim to share what they as a team are passionate about and unite like-minded people through a sense of community.
The ProjectThe goal of the year long project was to help Passenger build a design team and install design process into the business from the ground up. A FEBE top 100 brand, the team grew from 20 employees, to 100+ in a year, this rapid growth needed a cross functional design team to be set up and in place to help solve the businesses creative needs.
Here im sharing some of the lighter fun touchpoints to showcase the joy of the brand in the outdoors space and the way that I’m able to articulate an age old message into a well formed playful brand direction.
